“I’m Just Grinding.”

“I’m Just Grinding.”

I don’t love this expression.  Growing up playing sports, there was no such thing as “just grinding”. You had to do your best every day to win your spot as a starter. It was all about earning it, and the “grind” was the price of admission.  I understand that times...
Your Employer Brand Is Worth the Investment

Your Employer Brand Is Worth the Investment

You know YOU. And you know YOUR organization. However, unless you’re Jeff Besos of Amazon, or Mark Zuckerburg of Facebook, it would be naive to assume that every candidate out there is as familiar with YOUR organization and brand. Employer branding, marketing...
4 Ways To Make Your Careers Page Count

4 Ways To Make Your Careers Page Count

I’ve said it before: Recruiters Are Marketers, and those who embrace their inner-agency souls will reap the benefits… and in this case, the candidates. Gone are the days where you can slap a paragraph of company boilerplate and a job board widget on a page and call it...