by Chad Norman | Nov 8, 2022 | Business, Employer Brand, Leadership
I don’t love this expression. Growing up playing sports, there was no such thing as “just grinding”. You had to do your best every day to win your spot as a starter. It was all about earning it, and the “grind” was the price of admission. I understand that times...
by Chad Norman | May 28, 2019 | Employer Brand
You know YOU. And you know YOUR organization. However, unless you’re Jeff Besos of Amazon, or Mark Zuckerburg of Facebook, it would be naive to assume that every candidate out there is as familiar with YOUR organization and brand. Employer branding, marketing...
by Chad Norman | Feb 16, 2017 | Employer Brand
Online reputation is part of our lives now, whether we like it or not. Everyone and everything, from celebrities, brands, and products, to cities, artists, and your next door neighbor has thought about how they are represented online… don’t act like you haven’t...
by Chad Norman | Feb 1, 2017 | Employer Brand
I’ve said it before: Recruiters Are Marketers, and those who embrace their inner-agency souls will reap the benefits… and in this case, the candidates. Gone are the days where you can slap a paragraph of company boilerplate and a job board widget on a page and call it...
by Chad Norman | Jan 22, 2017 | Employer Brand
After reading How to Make Cold Brew Coffee on the The First Pull, I got to thinking not only about my budding addiction to the delicious nectar (we have cold brew on tap at our coworking space, Holy City Collective), but also how one of my favorite things to do at...
by Chad Norman | Jan 16, 2017 | Employer Brand
A product’s brand is about way more than a logo, palette, or website… it’s about how it FEELS to use it. Apple knows that we feel different and progressive when we snuggle up with our iPhone, and Nike knows we feel hip when we slip on our Dunks: These brands give us...